Especially for Athletes (“E4A”) is a movement designed to inspire athletes, and those with whom they associate, to maximize their athletic potential and to use their talents and social influence to assist and lift others. E4A is seeking to build a culture of athletes focused on changing lives through better use of the attention and influence that accompanies their position.
E4A provides education, training and motivational tools to inspire athletes to focus on doing more, and becoming more than just a great athlete.Schools, teams, youth organizations, and individual athletes are encouraged to become E4A certified and join the growing group of athletes of all ages and skill levels including college and professional athletes in committing to the E4A promise and wearing proudly their Eyes Up-Do the Work wrist band.
“When I heard the passion behind E4A I just knew I had to be a part of it. I really do think people should ask themselves why not and make the Especially for Athletes promise. Eyes Up to me means recognizing without God none of this would be possible.”
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“At the end of the day, the most important thing for athletes is what they learn about life. You can do more than you think you can. Don’t be afraid to be really good. Especially for Athletes really helps athletes be cognizant of what they want to get out of athletics. Players, coaches, parents, everyone can get caught up in wins and losses. But they need to get ready for life and the more they are aware, the better chance they have.”